Digital Fusion Company Newsletter

The Problem

While working at Digital Fusion, a digital marketing agency located in Lakewood, Colorado we were looking for a way to stay in touch with our current customers and reach out to prospects on a regular basis. We wanted to send a monthly email to these subscribers that would help engage and remind people who we were and what we did. We also wanted to add some personalization to the content of every email that conveyed a sense of who we were and what we stood for as well as our collective interests.

The Solution

We designed an email template that could be reused monthly with new imagery and content that was geared towards current events and where we were as a company. We felt that sharing some of this information with our current and prospective clients was a great way to be more approachable and relatable without being too sales focused. Our goal was to provide interesting unique content that readers would look forward to each month, thus promoting the idea we were more than a company, and more than just employees. We are people that live and work in a digital world and we seek to share some of our interests and experiences with not only our clients, but also the world, and anyone that had similar interests. The monthly emails serve as a unique touchpoint with the company’s subscribers and provided interesting insights about the employees, what we read, watched or were keeping up with within the digital world. Additionally, they featured a monthly Spotify playlist every employee could contribute to throughout the month that subscribers could browse and listen to.