Regal Cinemas Entertainment Group

The Problem

While employed at a marketing agency we acquired the client Regal Cinemas Entertainment Group in Denver, Colorado. Their marketing director wished to have us design and develop a custom email template that could be used for regular monthly Regal Cinemas Group Insider newsletters that shared information about new and upcoming movies as well as theater locations, Regal Crown Club benefits, Gift Cards and various offers and promotions. They also wanted to have the ability to create and edit newsletters themselves for each of their different sales departments within their Salesforce Marketing Cloud email marketing platform.

The Solution

I custom designed and developed a fully responsive, drag and drop template, within their existing Sales Force Marketing Cloud email marketing platform that allowed for easy creation and administration of new marketing newsletters. These templates included as many content options as possible that could easily be swapped in and out by their marketing team to achieve a different layout every time for every new email. Also included was an animated banner section for animated gifs that displayed related marketing efforts. The layout options can be combined to make virtually an unlimited number of layouts as the marketing department needs. This template has been used for over 3 years now and Regal Cinemas Entertainment Group continues to send newsletters with this simple template design on a regular basis.