Identity & Branding
Deciding upon a logo identity can be a daunting task. At John Long Design we email you a list of questions that helps us determine who your company is as a whole and how it should best be represented. Then we create a mood board based on your answers. This mood board will consist of similiar logos in your field and color combinations based upon your answers. We then use this mood board to come up with sketched concepts. Out of a possible 50 concepts 4 are chosen to become rough computer comps. The client then gets to choose from the 4 computer comps which best suits their needs. Once the final logo is chosen it gets refined and tweeked accordingly.
LOGOS
Peregrine Airlines
A conceptual branding project created for a luxury airline company.
Nook Hotel
A conceptual branding project created for a modern hotel chain.
Hangar 17 Bar & Grill
A conceptual branding project created for a bar & grill.
Garden of Eatin'
A conceptual branding project created for a health food tortilla chip company.
Universal Hope
A conceptual logo I created for a local foundation that provides various workshops for children.
Neyland Legal
A logo created for a law firm owned and operated by Dustan Neyland out of Houston TX.
iSanctuary
A conceptual logo I did for a non profit organization that helps spread awareness about human trafficking by selling handcrafted jewelry.
Zuniga Roofing
A conceptual logo I did for a roofing company that needed a brand image that was straight to the point.
Veteran Engineering
A conceptual logo created for an engineering company owned primarily by US Military Vets.
DJ Nino Brown
A logo for a local DJ that needed a fresh image for his gigs. The N has bass waves bouncing off of it with a green nightlife look to it.
USA Engineering
Another conceptual logo created for an engineering company owned primarily by US Military Vets.
